SA Chamber USA met Dale Cardwell and discussed how to establish “Trusted Business” standards for SA Chamber USA members. We want to promote South African business in the USA. Consumer Investigator Dale Cardwell is a six-time Emmy award winning journalist, TV and radio host. He founded TrustDALE, a free on-line research and referral site for consumers. His website certifies companies based on a seven-point investigative standard that Dale developed from 30 plus years of analyzing how consumers got burned. He realized that identifying companies that weren’t engaging in those negative practices would protect consumers proactively. When consumers choose companies certified by the TrustDALE team, they are further protected by the TrustDALE $10,000 Make It Right Guarantee™. South African Businesses in the USA are held at a higher standard so consumers can rely on South Africans.