SA Chamber USA, South Africa – Investment Summit 2024 in Atlanta August 28-30 at the InterContinental Buckhead Atlanta.
August 27, 2024South African Chamber of Commerce USA and Brand South Africa Celebrate Landmark NASCAR Partnership, Showcasing South African Innovation and Products to Millions at Atlanta Motor Speedway
September 9, 2024SACCUSA will be supporting Brand South Africa for Team South Africa NASCAR Debut at Atlanta Motor Speedway this September
The South African Chamber of Commerce in the USA (SACCUSA) is thrilled to announce its participation alongside Brand South Africa and DGM Racing at the upcoming NASCAR race at Atlanta Motor Speedway. This exciting collaboration sees the debut of the Brand South Africa No. 91 Chevrolet Camaro, driven by Kyle Weatherman, in the Xfinity Series Focused Health 250.
As a proud partner, SACCUSA is eager to leverage NASCAR as a unique cultural diplomacy platform to showcase South African companies and promote Brand South Africa in a previously untapped market. The South African business community in the US is excited to see their nation represented on this global stage, marking a powerful opportunity to build business relationships and strengthen South Africa’s image in the United States.
This partnership is an excellent opportunity for SACCUSA to expand its reach, connect with new audiences, and celebrate South African heritage alongside brands such as the Black Coffee Foundation, Veldskoen, and Superformance. We look forward to supporting this remarkable initiative and using the NASCAR platform to showcase the innovation, diversity, and talent of South African businesses to a new market in the USA.