SACCUSA will be supporting Brand South Africa for Team South Africa NASCAR Debut at Atlanta Motor Speedway this September
September 6, 2024
Watch: SACCUSA President Neil Diamond and Arnout Kok on SABC NEWS ‘FULLVIEW: Exclusive Insights on Team South Africa’s NASCAR Debut, Promoting South African Brands in the U.S. Market.
September 9, 2024South African Chamber of Commerce USA and Brand South Africa Celebrate Landmark NASCAR Partnership, Showcasing South African Innovation and Products to Millions at Atlanta Motor Speedway
Brand South Africa took center stage in front of millions of American NASCAR fans and followers. Kyle Weatherman, driver of the No. 91 Chevrolet Camaro, Brand South Africa’s Jimmy Ranamane and SACCUSA President Neil Diamond met on the track, with Kyle expressing his excitement about being a brand ambassador for South Africa at NASCAR.
South African products like Veldskoen and Superformance gained tremendous exposure to a new demographic in the U.S. market, marking a significant milestone for South African business and culture. This collaboration showcased the innovation and talent of South African brands in an untapped market, proving that sport and cultural diplomacy can effectively promote the country’s image. This partnership provides a unique platform to boost South Africa's brand and support South African companies while enhancing the nation's image in the U.S. We invite the entire South African community to join us in cheering on Team "South Africa" NASCAR as we hope to expand this partnership with Arnout Kok, Project Team Leader for “Team South Africa”!
