Brand South Africa took center stage in front of millions of American NASCAR fans and followers. Kyle Weatherman, driver of the No. 91 Chevrolet Camaro, Brand South Africa’s Jimmy Ranamane and SACCUSA President Neil Diamond met on the track, with Kyle expressing his excitement about being a brand ambassador for South Africa at NASCAR.

South African products like Veldskoen and Superformance gained tremendous exposure to a new demographic in the U.S. market, marking a significant milestone for South African business and culture. This collaboration showcased the innovation and talent of South African brands in an untapped market, proving that sport and cultural diplomacy can effectively promote the country’s image. This partnership provides a unique platform to boost South Africa’s brand and support South African companies while enhancing the nation’s image in the U.S. We invite the entire South African community to join us in cheering on Team “South Africa” NASCAR as we hope to expand this partnership with Arnout Kok, Project Team Leader for “Team South Africa”!