Tourism
Paving the Way
SACCUSA: Paving the Way for South African Tourism
The South African Chamber of Commerce in the USA (SACCUSA) is committed not only to facilitating business growth and development but also to bolstering South Africa’s tourism sector.
We understand the vital role that tourism plays in the country’s economic prosperity and work tirelessly to foster the growth of this sector in the United States.
Promoting Wonders
Promoting South Africa’s Unique Wonders
South Africa is a land of diverse cultures, breath taking landscapes, and extraordinary wildlife. It offers an array of experiences that are unique and unparalleled.
As SACCUSA, our mission is to showcase the country’s splendour to potential US tourists, enticing them with the promise of unforgettable experiences.
Tourism Statistics
South African Tourism Statistics
The US market has always been a significant contributor to South African tourism. Despite the global pandemic, South Africa welcomed 284,000 American tourists in 2021, demonstrating the enduring appeal of the country’s unique attractions.
Our goal is to help increase these numbers by promoting South Africa as a destination of choice for American travellers.
Visitor Numbers
Between January and March 2024 a total of 118,194 tourists arrived in South Africa from the United States of America making a 12.4% increase compared to the same period in 2023
Percentage of Air Arrivals
In February 2024 28.4% of international arrivals to South Africa came by air, including a significant portion from the United States through key airports such as OR Tambo and Cape Town International
tourist spend
American tourists to South Africa have been among the highest spenders, with an average of USD 2 500 per trip spend on accommodation, activities and transportation in 2023, reflecting the premium experience.
tourist activities
Approximately 65% of U.S tourists visiting South Africa participate in wildlife safaris and nature-based tourism activities, while about 40% explore cultural and heritage sites, making these the most popular activities.
These numbers highlight the importance of the U.S. as a key tourism market for South Africa, with ongoing growth and contributions to the local economy.
SACCUSA's Role
Beyond Business
At SACCUSA, we recognize that our role extends beyond business relations. By promoting tourism, we contribute to job creation, community development, and economic growth in South Africa. As a bridge between South Africa and the USA, we are committed to illuminating the wonders of South Africa for American tourists and strengthening the bond between these two great nations.
Become a part of our mission to spread the word about South Africa’s beauty, diversity, and warmth. Together, we can help South Africa’s tourism sector flourish and ensure that more Americans experience the remarkable journey that is South Africa.
Collaborations
Collaborations with SA Tourism and Brand South Africa
Our partnerships with South African Tourism and Brand South Africa have been instrumental in elevating South Africa’s image in the USA. Together, we develop and execute strategies to effectively market South Africa’s rich cultural heritage, stunning landscapes, and world-class hospitality.
South African Tourism’s innovative campaigns provide us with resources and materials to reach out to potential tourists. At the same time, Brand South Africa enables us to share compelling narratives about the country’s transformation, resilience, and potential, painting a picture of a vibrant nation that is ready to welcome visitors with open arms.
Through these collaborations, we ensure that South Africa’s offerings are well-represented and highly visible in the competitive US tourism market.