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Explore South Africa’s Footwear Excellence at the Atlanta International Shoe Show: SACCUSA and South African Embassy Present the South African Pavilion

This prestigious annual event, which has been a cornerstone of the footwear industry for over 80 years, attracts buyers from across the United States, showcasing the latest trends and innovations in the world of shoes.

Footwear remains one of the most beloved and essential items in American households. In 2023 alone, the U.S. imported an astounding 5.9 pairs of shoes for every man, woman, and child, with annual sales reaching a remarkable $112.7 billion. These figures underscore the immense potential and opportunities within this market.

The South African Pavilion offers a unique platform for our nation’s footwear manufacturers to connect with U.S. buyers, promoting high-quality, sustainably produced shoes that reflect South Africa’s rich heritage and craftsmanship. By supporting this initiative, SACCUSA and the South African Embassy are not only fostering bilateral trade but also strengthening the presence of South African brands in the global marketplace.

We encourage all attendees to visit the South African Pavilion and explore the exceptional footwear offerings from our talented producers. Together, let us continue to build bridges of commerce and cultural exchange between South Africa and the United States.

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